Anthem marks World Food Day by contributing £7,400 to The Trussell Trust

Having chosen The Trussell Trust as Anthem’s partner charity for 2023, we’re always looking for ways to support them. So with World Food Day 2023 happening on 16th October, it was the perfect opportunity to bring back a previously successful fundraising campaign…

World Food Day, observed annually on 16th October, serves as a global initiative to raise awareness about the challenges of hunger and malnutrition, as well as the future of food, people, and the planet. This day witnesses collective action in 150 countries, making it one of the most celebrated events on the UN calendar.

Anthem has consistently supported its chosen charity (previously Bath Mind) since 2019, contributing 10p from every magazine sold on a significant date in the charity’s calendar. Even during the pandemic, this initiative has proven immensely successful in generating much-needed funds for charities, and this year was no exception.

Why The Trussell Trust means so much to us

The Trussell Trust holds special significance for us due to its alignment with our company mission of helping people lead happier, healthier lives every day. As the cost of living crisis intensifies, The Trussell Trust remains steadfast in providing compassionate and dignified support to individuals and families with emergency food supplies – something that resonates with the priorities of our wellbeing brands, including Colouring Heaven, Women’s Running, Ultimate Dot-2-Dot, and Vegan Food & Living.

We are thrilled to announce that the sales figures for October’s copies have been tallied, enabling us to contribute a commendable £7,482 to The Trussell Trust this year.

How will the donation help?

Jenny Heritage from The Trussell Trust sheds light on how our donation will be utilized:
“The average cost per person of an emergency 3-day food parcel is £16.59.

“This is tailored to people’s dietary and lifestyle needs, but can include staples such as cereal, rice or pasta, UHT milk, tinned fruit and vegetables, tinned meat, lentils, beans and pulses, and also everyday essentials such as toiletry and hygiene products.”

Considering this, our donation is equivalent to providing sustenance for 1,353 people for a day or supporting a family of four for nearly a year.

If you missed the chance to purchase one of our magazines and contribute to the donation, you can still make a difference by donating directly to The Trussell Trust or by donating food items at your local Trussell Trust food bank.


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