As Black Friday continues to grow year on year in the UK, Anthem prefers to take a different approach to the day. Instead, we celebrate Green Friday with a focus on promoting sustainability and environmental awareness at this traditionally heartless commercial time…
We love a bargain as much as the next company, but we’re also dedicated to doing our bit to help the planet.
So this year, rather than just offer our audiences a big discount on memberships on Black Friday, we decided to let them choose whether to support Black Friday or Green Friday.
If they went with our Black Friday offer, they would get a saving on memberships. If they opted for Green Friday, they got a slightly smaller discount, but we would also plant 10 trees for every subscription/membership purchased.
Thankfully our audiences are equally as passionate about helping the environment as we are.
This year, as a result of our Green Friday/Cyber Monday campaign, we are able to donate £113.85 to More Trees, which will allow 690 trees to be grown.
A big thanks goes to all of our audiences for helping us to do this!