In such an unprecedented and challenging year, Colouring Heaven discovered that more than ever there was a market for colouring as people used it to support their mental health, encourage creativity and unwind during global lockdowns. The brand’s major achievements this year were: hugely growing distribution internationally, launching the Colouring Heaven membership, Colouring Heaven Junior and Colouring Heaven Presents, developing the Colouring Heaven website and continuing to release high quality magazines regularly.
The NMA judges revealed why Colouring Heaven won this award:”In a challenging year, this publisher seized the opportunity for increased interest in colouring magazines and launched two magazines in response to consumer demand – delivering exceptional brand penetration, audience engagement, effective initiative to reach new markets, innovating with adult products and optimising opportunities across the world.”
Both Anthem and Colouring Heaven would like to thank the NMA Awards for this accolade and the wonderful community of Colouring Heaven supporters who engage with the magazine and have helped to build this brand to where it is now. We cannot wait to see what the future holds for Colouring Heaven and how it will continue to grow, develop and of course, keep releasing high quality colouring magazines!