Plant-Powered Cookery Classes sponsored by Alpro

This partnership, consisting of four themed cookery weekends throughout 2019, helped give Alpro brand exposure to our extensive engaged audience. The tuition was delivered in association with London cookery school, The Ginger Whisk, covering the themes Dinner Parties, Street Food, Bakery and Christmas. Attendees were taught how to use everyday Alpro products in the various recipes creating a unique sampling experience and developing product evangelists.