Anthem publishes first issue of Vegan Trade Journal

Entering the vegan B2B sector for the first time, Anthem plans to help vegan businesses all over the world through its Vegan Trade Journal

In August 2022, Anthem completed the acquisition of three vegan titles from Prime Impact.

Vegan Life and PlantBased consumer magazines were incorporated into Vegan Food & Living, the UK’s best-selling vegan magazine, but Anthem decided to continue publishing the Vegan Trade Journal as a stand-alone title in the vegan B2B space.

The first issue of the Vegan Trade Journal has now been published under Anthem’s ownership and shows a slight change of direction for the brand.

As well as reporting on industry news, Vegan Trade Journal will bring fresh insight and research to the market.

It is passionate about partnering with experts from all aspects of the vegan business sector from angel investors to revolutionary plastic-free packaging suppliers and marketing gurus to help vegan businesses of all sizes make the most of their brands and take them to the next level.

The first stages of this transformation can be found within issue 25 of Vegan Trade Journal, which can be read free online now.

What’s inside issue 25

  • Why vegan is no longer enough – Angel investor Simon Day shares 10 top tips on how to make your products stand out in a crowded market
  • Vegan Business Tribe advises on how to prove if your business idea will work – aka, how to fail fast, fail cheap, learn and succeed
  • Meat alternatives – what do consumers really think? Let Vegan Food & Living’s research help you to spot opportunities
  • Plant-based vs vegan – which label should you be using? The Vegan Society report on the findings of a new study
  • Next generation materials – why vegan lifestyle products could help convert people quicker than food
  • Aldi’s Next Big Thing – we meet two of the plant-based winners to find out about their experience with the supermarket giant
  • The Veganuary effect – the Veganuary team share how your business can make the most of it
  • Plus all the latest vegan industry news, facts and figures and more



What’s next for the Vegan Trade Journal?

The next issue will be out in the spring and will feature a redesign, taking the changes that Anthem plans to make to the brand one step further.

Anthem will also be developing the brand and introducing new opportunities for vegan businesses to become involved throughout 2023.

If you’d like to find out more, get in touch with Sally FitzGerald, Megan Gibbings or Amy Hodges


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