In August 2022, Anthem completed the acquisition of three vegan titles from Prime Impact.
Vegan Life and PlantBased consumer magazines were incorporated into Vegan Food & Living, the UK’s best-selling vegan magazine, but Anthem decided to continue publishing the Vegan Trade Journal as a stand-alone title in the vegan B2B space.
The first issue of the Vegan Trade Journal has now been published under Anthem’s ownership and shows a slight change of direction for the brand.
As well as reporting on industry news, Vegan Trade Journal will bring fresh insight and research to the market.
It is passionate about partnering with experts from all aspects of the vegan business sector from angel investors to revolutionary plastic-free packaging suppliers and marketing gurus to help vegan businesses of all sizes make the most of their brands and take them to the next level.
The first stages of this transformation can be found within issue 25 of Vegan Trade Journal, which can be read free online now.
The next issue will be out in the spring and will feature a redesign, taking the changes that Anthem plans to make to the brand one step further.
Anthem will also be developing the brand and introducing new opportunities for vegan businesses to become involved throughout 2023.