The two consumer titles will be merged into Anthem’s market-leading Vegan Food & Living to create an even stronger magazine and website to serve the vegan community, while the company has plans to expand and develop Vegan Trade Journal.
The acquisition consolidates Anthem position as the UK’s number one vegan media company, with the biggest UK vegan consumer website veganfoodandliving.com, the best-selling vegan magazine Vegan Food & Living, three weekly newsletters, a huge new library of vegan recipes, the popular Simply Vegan Podcast and now a dedicated vegan B2B brand.
Prime Impact retains ownership of Vegan Life Live events alongside its Om Yoga magazine, OM Yoga show and Mind Body Soul Events.
Speaking about the acquisition, Anthem MD Simon Lewis said,
“We’re absolutely delighted to complete this purchase. It adds engaged new audiences and quality recipe content to Vegan Food & Living. In addition, it enables us to better serve the UK vegan business sector with the Vegan Trade Journal.
“On a personal note, I’m excited about the opportunities that bringing the brands together will create, significantly increasing our audience and most importantly helping fulfill our mission to make learning about, and hopefully eventually adopting, a vegan lifestyle easier for more and more people.
“I’d like to thank Keith Coomber of Prime Impact for making this such a positive process, and one that I believe will strongly build on the foundations he laid with Prime Impact’s brands.”
Anthem’s vegan brands reach over 2 million people every month – find out more at veganfoodandliving.com
For more details, contact Simon Lewis